San Francisco 49ers Authentic One Day Logo Helmet 1991 – COA

Presented is a rare 1991 San Francisco 49ers full size authentic Riddell helmet that features the famously defunct logo. They called it the “One Day Logo” helmet. There were only 50 of these in the world with certification/provenance issued by Henway Sports.

Behind the story of the “One Day” logo:

When the San Francisco 49ers unveiled a helmet design in 1991 that was so bad, and triggered such overwhelmingly negative fan response, that the team scrapped the whole idea less than a week later and said, “Never mind.” It remains one of the great uniform stories of the past generation, a cautionary tale for teams thinking about tinkering with their classic looks and an intriguing measure of the ways in which the sports world and the uni-verse have changed over the past quarter century.

Meanwhile, who designed that disastrous 49ers logo? It was the work of a graphic artist named Stevens Wright, who designed the Buffalo Bills’ “charging buffalo” helmet logo in 1974 and had also done work for the New England Patriots, Kansas City Chiefs, and Minnesota Vikings.

Wright died in 2013, but his daughter, Beverly Wright Woo, spoke with Uni Watch shortly after his death and said he didn’t mind the fans’ response to his design. “He was disappointed, sure, but he had a good sense of humor about it all,” she said. “He didn’t take it personally, because he just gave the 49ers what they had asked for.”

Authentication: Provenance Letter

San Francisco 49ers Authentic One Day Logo Helmet